What Makes It Special

Your first step to radiant skin, reinvented!

Take the first step to radiance and achieve youthful-looking skin with the new and improved First Care Activating Serum. The luxurious formula hydrates, nourishes, and visibly firms, while boosting absorption of subsequent products applied on top.

Discover More About First Care Activating Serum

Sulwhasoo's iconic bestselling serum has undergone a reformulation as the brand continues to maintain its footprint as a pioneer in high performance, luxurious formulas rooted in traditional Asian wisdom. Backed by 23 years of research and new datamining technology, this formula delivers the perfect combination of ingredients for optimized anti-aging and hydrating benefits. Results can be seen in just 4 weeks, addressing many visible skin concerns for a healthy glow.

This best-selling K-beauty serum is the coveted step to getting a visibly smooth, glass skin-level glow--now elevated to perfection with a glossy exterior for a more luxurious look and feel. The secret is in JAUM Activator™, a masterfully blended complex of 5 precious herbs that improves the look of skin’s hydration, brightness, radiance, translucency, visible wrinkles, and moisture barrier. The new formula still delivers everything the previous formula offered, but with improved anti-aging benefits that help make your skin look more radiant than ever.

98% agreed skin felt moisturized and hydrated*
98% agreed skin felt softer*
96% agreed skin felt nourished*
96% agreed skin appeared to have a healthy glow*
96% agreed it helped boost effects of skincare products used in next steps*

*Based on an independent consumer perception study of 539 women ages 22-56, after 4 weeks

Skin Types

All Skin Types

AM/PM

AM-PM-Anytime

How To Use

After your morning and evening cleansing ritual, apply three pumps to damp skin with your fingertips and press serum into skin with an open palm for optimal absorption. 



First Peace Ritual with First Care Activating Serum

Pre-Application
1. Warm 2-3 pumps of First Care Activating Serum to palm of hands. 
2. Cup hands and slowly bring them up to the face. 
3. Take a deep breath and inhale the earthy scent to begin the First Peace Ritual. Pamper your senses in the relaxing holistic ritual that brings harmony and balance. 

Application
1. Begin applying serum in circular motions, starting with the nose area, and massaging evenly on the skin. 
2. Using the palm of hands, gently press the serum to cheeks, forehead, around the eyes, and chin until completely absorbed. 
3. Wrap face with both hands to complete ritual. 

 

Full Ingredients

WATER / AQUA / EAU, ALCOHOL DENAT., BUTYLENE GLYCOL, BETAINE, 1,2-HEXANEDIOL, BIS-PEG-18 METHYL ETHER DIMETHYL SILANE, GLYCERYL POLYMETHACRYLATE, PROPANEDIOL, CARBOMER, PPG-13-DECYLTETRADECETH-24, TROMETHAMINE, GLYCERYL CAPRYLATE, SCUTELLARIA BAICALENSIS ROOT EXTRACT, ETHYLHEXYLGLYCERIN, FRAGRANCE / PARFUM, ADENOSINE, LIMONENE, DEXTRIN, THEOBROMA CACAO (COCOA) EXTRACT, METHYL TRIMETHICONE, DISODIUM EDTA, XANTHAN GUM, CELLULOSE GUM, CARRAGEENAN, HONEY / MEL / MIEL, MADECASSOSIDE, REHMANNIA GLUTINOSA ROOT EXTRACT, PENTYLENE GLYCOL, DIPOTASSIUM GLYCYRRHIZATE, 3-O-ETHYL ASCORBIC ACID, TAURINE, OPHIOPOGON JAPONICUS ROOT EXTRACT, PAEONIA LACTIFLORA ROOT EXTRACT, LILIUM CANDIDUM BULB EXTRACT, LINALOOL, POLYGONATUM ODORATUM RHIZOME EXTRACT, BIOSACCHARIDE GUM-1, PROPYLENE GLYCOL, PANAX GINSENG ROOT EXTRACT, NELUMBO NUCIFERA FLOWER EXTRACT, NATTO GUM, ZIZIPHUS JUJUBA FRUIT EXTRACT, JUGLANS REGIA (WALNUT) SEED EXTRACT, PRUNUS MUME FRUIT EXTRACT, CITRONELLOL, CITRAL, GERANIOL, HYDROGENATED LECITHIN, TOCOPHEROL, CITRIC ACID